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Business correspondence. Advertisement. European Union

  • porovnání 2 typů dopisů
  • další typy dopisů - poptávka, nabídka, objednávka, vyřízení objednávky, stížnost a její vyřízení
  • žádost o zaměstnání - odpověď na inzerát, CV, pohovor
  • reklama
  • EU

Essential parts of the Business Letter:
  • letterhead is printed at the top of the letter sheet (the firm's name, logo, postal address)
  • inside address - the addressee's name and postal address. The postal address may also include special instructions to the post office and/or to the addressee: Air Mail, Registered (doporučeně), Express Delivery, Poste Restante, Printed matter (tiskopis), Please forward (pošlete za adresátem), Confidential
  • references and date - references - the dictator's initials, letters and numbers indicating the writer's department or section. The date: 12 August 1999, 12th August 1999, August 12, 1999, 1999-08-12 (order: year, month, day)
  • salutation - Sir or Madam, Dear Sirs, Dear Mr Baker, Dear Ms Smith, Dear Professor Davis
  • body of the letter - contains the message
  • complimentary close - Yours faithfully (if we use salutation Dear Sirs), Yours sincerely
  • signature - the name of the person signing the letter is usually typed below the space left for the signature
  • looking for suppliers or customers
  • enquiries and requests for quotations
  • replies to enquiries
  • offers - nature and quality of the goods, prices and discounts, delivery date, terms of delivery and payment
  • sales letter (náborové dopisy)
  • placing orders (zadání objednávky) - the name and catalogue number of the item, quantity desired, unit price and discounts, delivery date, method of payment, method of shipment, delivery address, authorized signature
  • order cancellations
  • letters in response to orders (reakce na objednávku)
  • acknowledgement (potvrzení)
  • sales agreements (kupní smlouvy)
  • execution of orders
  • invoices (faktury)
  • statements of account (výpis z účtu)
  • acknowledging receipt of goods and making payments (potvrzení přijetí zboží a uskutečnění platby)
  • acknowledging receipt of payment (potvrzení platby)
  • delays in delivery and non-delivery (zpoždění dodávky nebo její neuskutečnění)
  • reminders (upomínky)
  • missing consignments
  • complaints concerning goods delivered (reklamace dodaného zboží)
  • adjustment of complaints (likvidace škod)
Letters of application:
  • are sales letters in which you are both the sales-person and product. Applicants are usually requested to submit curriculum vitae or personal data sheet - résumé
Curriculum Vitae:
  • Name:
    Date of birth:
  • Education
    Computing skills: Microsoft Word, Excel
  • Work experience
    September 1995 to March 1996
    April 1996 to present
  • Interests
  • References

  • is very important for every goods - it helps to sell the products (the advertisement influence people very much and the producers know that fact)
  • they are on TV, radio, newspapers and magazines, or on the billboards
  • advertisement agencies: Mark BBDO, Young and Rubicam etc.
Fast messages:
  • messages and some documents can be send quickly - by fax or e-mail
  • e-mail address consists of the name, at-sign ( = @), and the domaine (ending with the short name of the state - cz, se, uk - or with abbreviations - org, com ...)

European Union
  • History of European Union
  • 1957- France, Germany, Italy, Belgium, Netherlands, Luxembourg
  • 1973 – United Kingdom, Denmark, Irelnad
  • 1981 – Grrëece
  • 1986 – Portugal, Spain
  • 1995 – Austria, Finland, Sweden
    • At firts it was EEC – European Economic Community.
    • As a result of the Maastricht Treaty, signed in 1992, the countries decide to adopt the new title, "European Union“.
  • The main aim of the EU is to bring about lasting peace and prosperity for all its citizen.

  • Tasks undertaken by the EU includes:
    • Internal market – fair trading within the EU through laws controlling competition, better standards and the free movement of goods, labour, services and capital funds.
    • Common agricultural policy (CAP) – regulations regarding food products, food health, improving food production and supply.
    • Regional development – poorer regions of the EU can get money to create jobs and improve the quality of life for people living there.
    • Education and training – there are special programmes to help people broaden their education and to train, or retrain, for employment. (Socrates, Leonardo...)
    • External trade – trade agreements between the EU and other countries of the world
    • Laws on employment condition (including health and safety)
    • Research and development
    • Transport policy
    • Development of an IT policy and a telecomunications policy
    • Environmental protection
    • Consumer protection
    • Public health legislation and campaigns
    • Energy policy
    • Developmental aid to the Third World
  • Governing the EU
  • Like any government, The EU is a system for making decisions and spending money on a joinmt rather than individual basis. The Member States of the Eunominate members of the Comission and judges to the Court of Justice. Representatives of aech government sit in the Council of Ministers, Members of the European Parliament (MEPs) elected by the voters in each country sit in the EP.
    • The European Council
      • council or summit consists of the Heads of State or Government of each Member State, who usually meet twice a year to give overall direction to the EU´s programme.
    • Under the treaties Europe is managed by five different institutions:
      • the European Commission - each state has one commissioner (our republic - V. Špidla)
      • the Council of Ministers
      • the European Parliament (626)
      • the European Court of Justice (in Luxembourg)
      • The Court of Auditors
    Copyright © 2000-2017 Alena Veverková, Všechna práva vyhrazena.
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